We discover what reasons, if any, are worthy of rebranding and why… What is the shelf life of a brand strategy? “If a brand strategy is created well, then your brand strategy is something that should last for years, if not decades. There are three scenarios when I would change[…]
what are some of the main things that google looks for in your content? What Google looks for: (Activity and Authoritativeness) A show of online engagement (Think- sharing, time spent on web-properties, comments, ratings, mentions, reviews, etc.) (Measurement of reach) Scaled radiancy meter (both time and activity) for Google to measure our[…]
the 5 ingredients to successful infinite game play | principles to apply to your marketing I’ve been reading a lot of books on leadership, branding, marketing, advertising, Google Analytics, etc. To get even more out of my reading, I always try to connect these subjects in some way to both[…]
make your content engaging and succinct Google’s Corporate Mission Statement Google’s corporate mission statement from the very beginning back in 1995: “to organize the world’s information and make it universally accessible and useful.” What does that mean exactly? It means just as it states; that they’ve prioritized two things: 1) accessibility 2)[…]
The Play Book social media is such an important component to the marketing body My pragmatic approach in hypothetics Let’s imagine for instance, if your client (YourFederalCreditUnion.org) needs to address one of the following: Imbalance of indirect/direct lending accounts Business imperative to increase deposits FAST Activate long-standing stagnant but high-liability[…]
