Jim Akagi | Renton Washington

SEO+CRO > Food

From the blog

Digital Footprints

what are some of the main things that google looks for in your content?

What Google looks for:

  1. (Activity and Authoritativeness) A show of online engagement (Think- sharing, time spent on web-properties, comments, ratings, mentions, reviews, etc.)
  2. (Measurement of reach) Scaled radiancy meter (both time and activity) for Google to measure our brand appeal evidenced by authority and relevancy signals.
  3. (Relevancy and Authoritativeness) Stronger evidential distribution in the most relevant channels and niches that are right for both EAS and the ALL-IMPORTANT focused and treasured “partner”.
  4. (Relic) Long-lifespan of factual and evidential digital-artifacts of relevant and perfect displays of:
    – Stories of our products and services overlapping the Search Intent “SI” of our partners.
    – Brand interaction.
  5. (Localization Optimization) Provisioning Google with Brand signals that helps to better understand relevance and authority for optimal/hyper local-area SERP rendering. We must work to increase our Authority with reviews, and social engagement within social media. For instance, you’ll  want to be #1 in the “Snack Pack” of Google. Some quickie ways to achieve this? Keyword optimization, JSON-LD, reviews, backlinks from other local businesses in your realm of relevant “SI”.


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