Changes to how we buy | Corona-times and a huge increase in Transactional Searches Let me lay it all on the table first. There are 3 types of Searches: Transaction Searches Informational Searches Navigational Searches I’m going to focus right now on #1, Transactional Searches. You know, with this Corona-Virus,[…]
We discover what reasons, if any, are worthy of rebranding and why… What is the shelf life of a brand strategy? “If a brand strategy is created well, then your brand strategy is something that should last for years, if not decades. There are three scenarios when I would change[…]
what are some of the main things that google looks for in your content? What Google looks for: (Activity and Authoritativeness) A show of online engagement (Think- sharing, time spent on web-properties, comments, ratings, mentions, reviews, etc.) (Measurement of reach) Scaled radiancy meter (both time and activity) for Google to measure our[…]
the 5 ingredients to successful infinite game play | principles to apply to your marketing I’ve been reading a lot of books on leadership, branding, marketing, advertising, Google Analytics, etc. To get even more out of my reading, I always try to connect these subjects in some way to both[…]
make your content engaging and succinct Google’s Corporate Mission Statement Google’s corporate mission statement from the very beginning back in 1995: “to organize the world’s information and make it universally accessible and useful.” What does that mean exactly? It means just as it states; that they’ve prioritized two things: 1) accessibility 2)[…]
The Play Book social media is such an important component to the marketing body My pragmatic approach in hypothetics Let’s imagine for instance, if your client (YourFederalCreditUnion.org) needs to address one of the following: Imbalance of indirect/direct lending accounts Business imperative to increase deposits FAST Activate long-standing stagnant but high-liability[…]
Why JSON-LD? What is it for, and why… JavaScript Object Notation Link Data Linked Data is important because it gives webmasters the ability to publish very specific information about their web pages. Speaking specifically on JSON-LD, the standards-based (set by the organizations like Google, Bing, Yahoo!, and Yandex), machine-readable information is used[…]
let me show you why marketing is so much more interesting than you think… Empathy and its role in Marketing One of 2 of my favorite sessions at the Seattle Interactive Conference held in Seattle, October 2019, was on the significance of Empathy in Marketing. The instructor describes “Empathy” as being the[…]
herein lies a quick and dirty explanation of what ymyl is… YMYL defined (updated 11/07/2019) There are a myriad of SEO acronyms that you need to keep track of. One that is ultra important to learn and know is “YMYL”. “Your Money, Your Life”. But be sure to understand that[…]
(Strategy) Define, identify, and set the priorities. The purpose of this step is to identify what the priority and focus is. Once we have the intent clearly identified, we now can start with the planning phase of how we will achieve our goal(s). The best definition I’ve ever heard for[…]
